Malebasics' journey into men's lace underwear began somewhat unexpectedly. In 2008, when our site primarily offered various brands including a line of women's underwear, we noticed a recurring theme in customer inquiries. Many were curious whether women's thongs, boyshorts, and other items could accommodate a male figure. This feedback sparked a simple idea: to adapt these designs specifically for men. Thus, we introduced a design innovation—adding an anatomically correct pouch to our garments. This modification led to the birth of the first MOB Eroticwear lace men’s boxer and mens lace briefs, marking our initial foray into the male lace underwear segment.